MARKETING RESOURCES, TIPS & IDEAS
How to Start a Small Business

The following small business marketing resources, tips and ideas are for entrepreneurs starting a new business. Whether you’re looking for grand opening ideas to coordinate an attention-getting grand opening event, are in need of grand opening banners and flyers, or you’re ready to embark of your grand opening publicity campaign, you WILL find what you need below to do it all!

My recommended small business resources help you start a small business and find your first customers.

Small Business Publicity, Marketing and Writing Strategies: This Web site is owned and operated by Marketing Consultant & Author, Marcia Yudkin. I’m a true fan of Marcia’s and have been following her small business publicity and marketing advice for years. She has a gift. And luckily for us, she shares it quite readily. At her Web site you’ll find TONS of *FREE* marketing articles, particularly on copywriting and how to create informational products. If you haven’t created a passive income for your new business startup, by converting one of your services or products into an informational product, then you’re missing out on an incredible, free, additional revenue stream.

I’ve highlighted below specific reports that’ll help you start your new business and coordinate your grand opening:

Powerful, Painless Online Publicity A resource for when you're planning your grand opening publicity and trying to drive visitors to your new business, either a brick and mortar business or an online store.

10 Steps to a Lucrative Lead-Generating Letter Campaign When you're ready to prepare your first direct mail campaign to find your first customers, follow these 10 steps for a more successful campaign.

Do-It-Yourself Search Engine Optimization Before you hire anyone to help you with your Web site, read this report! It's inexpensive and will help you get a better understanding of what's involved in doing well with search engines. Don't let some SEO {Search Engine Optimization Specialist} take you for an expensive ride. Learn to do it yourself!

73 Ways to Describe a Widget If you'll be selling more than 25 products at your online store or at your brick and mortar, then read this. It'll help you describe all your different products in a more interesting way, thus increasing your sales. Even the most boring of items can be sold, but there is a copywriting process to follow in order to be successful. This report details the steps involved.

Profiting from Booklets & Special Reports It would be a shameful waste for you to launch your new business and not have a product that brings you passive income. This report describes how to write special reports about your expertise. You DO NOT have to be a writer in order to sell special reports. Give customers products they can buy from you 24/7 online. Learn how to write a report and sell it to make passive income.

Secrets of Mouthwatering Marketing Copy Learn how to write great sales copy. Great copy will help you sell more products. Go beyond what you know about describing your products and services. Push yourself to be more original and follow steps that help your customers build confidence, so they'll buy MORE from you.

Law of Attraction Marketing Why is it that some businesses attract customers while others go days before even receiving an inquiry? The former understand the Law's of Attraction. You'll understand how to attract customers after listening to these six CDs. What's more, don't just attract customers; rather, attract "ideal" customers.

Launch Your Information Empire Learn how to broaden your revenue streams by adding one important component; selling information. It's information that drives the Internet. Get in on your share of the sales!

PUBLICITY RESOURCES

*FREE* Publicity Articles & Ebooks Here you’ll find an abundance of free publicity articles detailing how to generate publicity for your business, such as: how to write a press release, 18 different ways to schmooze with reporters, how to pitch your products and services to holiday gift guides, and tons more!

Small Business Publicity Tips and Tricks: If it’s time to write a news release or lead a publicity campaign but you don’t know anything about the topic, I’ve found the very best site on the Internet to help you. Joan Stewart, the Publicity Hound, has tips, tricks and valuable educational tools. She’s a great resource! Joan is renowned for being able to generate publicity for just about anything. She teaches non-PR people, such as small business owners like you, how to develop strong relationships with the print, broadcast and Internet media, and in turn, drive qualified traffic to your business! She’s written and recorded more than 100 products that detail exactly how to do a specific publicity technique. This is one of the things I really like about Joan’s publicity resources; they’re very specific. For example, if you’re looking to take a reporter out to lunch, she’s written a report on how to do it. Her reports are short, detailed and inexpensive. Most are just 10 bucks.

I’ve highlighted below specific reports that’ll help you launch your new business and coordinate your grand opening:

More Publicity Tips & Ideas
Although Joan has written 52 reports, I’ve selected the following to help you narrow your selection, so you can get started generating publicity for your new small business startup.

How to Snag Free Publicity for Your New Business | report #9
How to Identify Story Ideas Within Your Company | report #5
How to Write the Perfect Pitch Letter that Convinces an Editor to Write About You | report #7
52 Tips for Kick-Butt News Releases (and Bonehead Mistakes to Avoid) | report #12
Questions You Can Expect Reporters to Ask During an Interview | report #2
How to Write Crisp, Compelling Letters to the Editor that promote Your Product or Service | report #4
How to Write How-to Articles that Position You as an Expert | report #6

How to Plan & Promote Sizzling Special Events
Learn about all the little-know secrets of how to plan and promote an event that’ll pull attendees like a magnet and plan your grand opening event for your small business.

Grand Opening Signs, Banners & Posters: I use this online sign vendor all the time to order my signs for all of my advertising and marketing clients. Go directly online and design any sign you need, and generally receive it within approximately seven business days. Everything they’ve advertised so far, that I’ve ordered, has arrived: on time, in good condition and as-advertised.

Logo & Branding Design: I work with several seasoned graphic designers to help small business owners create their new company image. Create an image that represents the tone and voice your customers can relate to; luring them to your products and services. Contact Sharron

Web site Design: I work with several experienced Webmasters skilled in designing Web sites and well-schooled in search engine optimization; driving qualified sales leads to your Web site. Whether you need a static Web site to be your online professional representation, i.e., brochure-like, or an interactive Web site where your customers can shop, my team of associates can help. Contact Sharron to help you build your Web site and launch your online business.

Web site Hosting & Domain Names: If you’re in need of hosting and acquiring a Domain Name for your new Web site, Contact Sharron. I can facilitate both for you, or just one. I specialize in helping small businesses through every step of online representation, from obtaining a Domain Name to helping you advertise your business online.

Holiday Selling: A MUST READ … !
My best selling report is called, "Marketing Must-haves to Increase Holidays Sales." For most small businesses, fourth quarter sales will make or break your business. You can't afford to not read this! What's more, all the marketing and sales tips can be implemented year-round to increase your sales. And it's only $18! Learn more about Holiday Marketing and Selling.

5 FREE BONUSES INSIDE
I'm Open; Now What?

• Grand Opening Invitation Example
  
  
• Marketing Plan Template; Peak Selling Cycles
  
  
• How-to Checklist for Selecting Professional Memberships
  
  
• How-to Checklist for Postcard Marketing
  
  
• A FREE step-by-step guide on how to distribute a news brief, including samples!