Boston Small Business Marketing, Retail and Sales Consultant | Sharron Senter

Sharron Senter, MBA
Marketing, Retail and Sales Consultant
Newburyport, Mass. | 30 Minutes North of Boston
Sharron {at} Sharron Senter {dot} com
978.255.2771 Eastern Standard Time Zone

Senter Welcomes Clients from Europe and Throughout the Continental United States

Boston marketing, retail and sales consultant; Sharron Senter

I advise businesses on how to effectively reach and communicate with their customers. My core expertise is generating low-cost sales leads and repositioning sales messages to help businesses acquire more customers and generate more business from existing customers. I have a reputation for helping my clients achieve success, specifically increasing revenue and mindshare. As an owner of three businesses, my marketing focus is cash-flow-centric.

What Marketing Consultants Don't Want You to Know!
Most marketing and sales consultants have never concerned themselves with cash flow, in fact, if you ask them for a definition, most would stumble. They're great at spending your money and creating flashy things whereby your message gets lost amongst the flash, but have never had to create a return from their own money.

I have built and currently own three businesses that generate great cash flow each and every day. My family's livelihood is dependent upon my marketing, sales, operational and financial management abilities. My first and oldest business is my Boston Advertising Agency, Senter & Associates, it continues to thrive, with more than 65 percent of my clients returning year after year. I’ve expanded my network of senior marketing associates to help manage the growth. My second business, www.VisitingGeeks.com has seen tremendous growth each year. I've taken the business from zero customers to 3,700+ in four years. My third business, www.TechReconGroup.com has also seen steady growth within the SMB space. Now just shy of a year old, we’ve acquired more than 15 clients on multi-year contracts.

IN THE NEWS...

Senter Joins Bill Gates, Oprah and Mary Kay Ash
with her infamous Wall Street Journal hedcut. Similar to a portrait drawing, hedcuts were first invented in 1979 and are now an American icon. Senter's hedcut was featured on the front page of the Wall Street Journal in the July 25 story, "Fashion Emergency: How to Fix Downside of Low-Rise Pants." She tells readers her intimate dealings with the challenges of being a low-rise user.

Senter's marketing advice has been featured in the San Diego Daily Transcript Column, "Get Inside Your Client's Head," the Albany Times Union story, "Help Yourself, A Trend Toward Self-service Leaves Consumers on Their Own," and inside Inc. Magazine, "Finding the Right Keyword, Want your company's ad to show up first on Google? Here's how to do it."

She's also recently been featured in Entrepreneur Magazine.

Sharron Senter
Senter is a Boston-based marketing, retail and sales consultant, speaker, writer and founder of Senter & Associates, a marketing communications company that helps small to medium size businesses execute low-cost online and offline marketing and advertising strategies. She’s been helping organizations streamline their marketing efforts since 1990.

Sharron is also the cofounder and executive vice president of marketing for www.VisitingGeeks.com. A highly successful onsite computer repair, networking and security company servicing home power users and small businesses north of Boston through southern Maine.

The Consultant
Senter has more than 17 years marketing, advertising and public relations experience. She has worked in the high tech wireless industry as a senior regional marketing communications manager and marketing director for two startups -- Sprint PCS and Omnipoint Communications, purchased by VoiceStream Wireless, now t-Mobile. She was instrumental in the first wireless PCS launch in North America, spearheading the marketing efforts for Sprint PCS' Denver product launch. She has hands-on experience building brand identity, developing and implementing advertising and marketing plans, creating partner marketing programs, writing and producing sales collateral, buying electronic and print media and generating qualified leads for five sales channels: b-to-b, retail, indirect, telesales and ecommerce.

Senter has selected and managed advertising and public relations firms. She has been responsible for increasing revenue through customer up-sell and retention programs. She's an accomplished negotiator and has led multiple contract negotiations, and has a track record of developing, leading and motivating successful marketing teams.

An expert at sales program development, Senter is also a master of increasing brand awareness and expanding brand reach using traditional media vehicles: broadcast, print and Internet, as well as using non-traditional guerilla marketing techniques. Throughout her career, she’s been hands-on with the development and execution of trade shows, seminars, direct mail campaigns, copywriting, sales promotions and advertising plans.

Senter also worked on the agency-side as a senior account executive for Carlson Communications, a marketing and public relations firm. She developed client marketing and public relations plans, generated press coverage for various clients and secured speaking opportunities for client executives. She worked extensively on client print and direct mail campaigns, and coordinated all copywriting and art direction. Senter honed her versatile writing skills as a business journalist for The Haverhill Gazette.

Senter's first marketing gig was working for the second largest Midas Muffler Franchisee, Wakefield Management Company, based in Lynnfield, Mass. She was the first-ever marketing manager for the company; hired specifically to increase revenue for, at the time, 12 New Hampshire repair shops. It was here when she made her first speech in front of more than 75 people at the steps of the New Hampshire State House, followed by her first professional television interview with WMUR Channel 9 News. She was only 23 years-old at the time.

Unstructured, fast-paced, results-oriented environments are the places in which she thrives. She enjoys projects where she collaborates with experts from various disciplines that bring out the best in great people. Senter has superior interpersonal, project management and communication skills. She served as an adjunct faculty member at Daniel Webster College in Nashua, New Hampshire, where she taught Strategic Marketing credit courses. She has also taught Management and Advertising Principles credit courses at Quinsigamond Community College in Worcester, Massachusetts. She has a BA in economics, a minor in speech and an MBA.

The Writer
Senter is the creator and editor of Business Survival, a series of downloadable marketing and sales reports and recorded CDs that illustrate affordable ways to grow a business.

She is an accomplished author and copywriter. Her marketing advice has appeared in hundreds of ezines, newspapers and magazines including the popular entrepreneur ezine www.digital-women.com and the highly-acclaimed business portal www.businessknowhow.com. She's also published recent newspaper articles in www.parentsandkids.com and Boston Women's Business.

Senter maintains an archive of helpful small business marketing articles on her Web site. Readers are free to use her articles in their electronic or print newsletters. As a copywriter, Senter's expertise includes writing sales copy that appeals to and attracts small and home-based business audiences, as well as copy that generates online and offline sales leads. Her intimate knowledge of small businesses comes from her five years of publishing her Business Survival ezine and fielding almost daily communications from small business entrepreneurs. To say that Senter understands the thought process and purchasing behavior of a small business owner is an understatement.

The Speaker
Senter is a frequent speaker at professional association conferences, as well as corporate sales meetings. She was recently a featured presenter at the Massachusetts Dietetic Association Annual Conference, www.massnutrition.org, where she spoke to more than 150 dietitians and nutritionists about how improving one's public image can lead to an increase in revenue.

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